
๐๐ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐๐ต๐ฒ ๐จ๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ผ๐ฟ ๐ถ๐ป ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ?
I had the privilege of delivering my keynote at the ๐๐ถ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง ๐๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐๐ฉ๐ฐ๐ธ in Kuala Lumpur last week. And wow โ what a conversation this sparked.
SUPPLY CHAINESG & EVCX
Craig Wheeler
10/2/20251 min read


๐โจ ๐๐ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐๐ต๐ฒ ๐จ๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ผ๐ฟ ๐ถ๐ป ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ?
I had the privilege of delivering my keynote at the ๐๐ถ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง ๐๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐๐ฉ๐ฐ๐ธ in Kuala Lumpur last week. And wow โ what a conversation this sparked.
Because letโs be honest:
โก๏ธ Customers donโt separate ๐บ๐ฐ๐ถ๐ณ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ง๐ณ๐ฐ๐ฎ ๐บ๐ฐ๐ถ๐ณ ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐บ.
โก๏ธ A late, unfriendly, or unsustainable delivery can erase all the hard work your brand has done.
โก๏ธ Delivery is now the ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ถ๐ป๐ด ๐บ๐ผ๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ฟ๐๐๐ between business and consumer.
๐ฅ Some highlights from my keynote:
โข 70% of how customers rate satisfaction is tied to delivery experience (speed, reliability, driver care, packaging, cost).
โข SEA consumers are switching platforms based on ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐๐ถ๐บ๐ฒ & ๐ฟ๐ฒ๐น๐ถ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ โ not just price.
โข ๐ง๐ต๐ฒ ๐ต๐๐บ๐ฎ๐ป ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐: Can we really build great CX if our riders are stuck in a gig economy trap, without fair wages?
โข ๐๐ฆ๐ ๐ถ๐ป ๐ฎ๐ฐ๐๐ถ๐ผ๐ป: From EV fleets to parcel lockers โ companies like Blitz Electric Mobility and others are proving sustainability is possible in SEA logistics.
โข The ๐ต๐ณ๐ช๐ข๐ฏ๐จ๐ญ๐ฆ ๐ฐ๐ง ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐บ: Speed โก Cost ๐ธ Fairness ๐ค โ the future is about balance, not extremes.
๐ก My takeaway? Delivery is no longer โlast mile logistics.โ Itโs customer experience, ESG, and social change all rolled into one.
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๐ If youโre asking yourself:
โข How can I reduce delivery costs without killing customer trust?
โข Whatโs the right balance between speed, sustainability, and fairness?
โข How can electrification of fleets change my customer promise?
โข How do I define a CX strategy that makes delivery a differentiator, not a pain point?
๐ฉ Letโs talk. Iโm helping brands and logistics providers across SEA reshape their CX, rethink delivery economics, and move beyond outdated gig models.
๐ Drop me a DM, comment below, or reach out via www.ddc-asia.com โ letโs design your future customer experience together.