๐—œ๐˜€ ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜๐—ต๐—ฒ ๐—จ๐—น๐˜๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐——๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐˜๐—ผ๐—ฟ ๐—ถ๐—ป ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ?

I had the privilege of delivering my keynote at the ๐˜๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ฐ๐˜ง ๐˜Š๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜Œ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜š๐˜ฉ๐˜ฐ๐˜ธ in Kuala Lumpur last week. And wow โ€” what a conversation this sparked.

SUPPLY CHAINESG & EVCX

Craig Wheeler

10/2/20251 min read

๐Ÿššโœจ ๐—œ๐˜€ ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜๐—ต๐—ฒ ๐—จ๐—น๐˜๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐——๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐˜๐—ผ๐—ฟ ๐—ถ๐—ป ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ?
I had the privilege of delivering my keynote at the ๐˜๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ฐ๐˜ง ๐˜Š๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜Œ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜š๐˜ฉ๐˜ฐ๐˜ธ in Kuala Lumpur last week. And wow โ€” what a conversation this sparked.

Because letโ€™s be honest:

โžก๏ธ Customers donโ€™t separate ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ๐˜บ.
โžก๏ธ A late, unfriendly, or unsustainable delivery can erase all the hard work your brand has done.
โžก๏ธ Delivery is now the ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ ๐˜๐—ฟ๐˜‚๐˜€๐˜ between business and consumer.

๐Ÿ”ฅ Some highlights from my keynote:

โ€ข 70% of how customers rate satisfaction is tied to delivery experience (speed, reliability, driver care, packaging, cost).
โ€ข SEA consumers are switching platforms based on ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜๐—ถ๐—บ๐—ฒ & ๐—ฟ๐—ฒ๐—น๐—ถ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† โ€” not just price.
โ€ข ๐—ง๐—ต๐—ฒ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ณ๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€: Can we really build great CX if our riders are stuck in a gig economy trap, without fair wages?
โ€ข ๐—˜๐—ฆ๐—š ๐—ถ๐—ป ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: From EV fleets to parcel lockers โ€” companies like
Blitz Electric Mobility and others are proving sustainability is possible in SEA logistics.
โ€ข The ๐˜ต๐˜ณ๐˜ช๐˜ข๐˜ฏ๐˜จ๐˜ญ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ๐˜บ: Speed โšก Cost ๐Ÿ’ธ Fairness ๐Ÿค โ€” the future is about balance, not extremes.

๐Ÿ’ก My takeaway? Delivery is no longer โ€œlast mile logistics.โ€ Itโ€™s customer experience, ESG, and social change all rolled into one.

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๐Ÿ‘‰ If youโ€™re asking yourself:

โ€ข How can I reduce delivery costs without killing customer trust?
โ€ข Whatโ€™s the right balance between speed, sustainability, and fairness?
โ€ข How can electrification of fleets change my customer promise?
โ€ข How do I define a CX strategy that makes delivery a differentiator, not a pain point?

๐Ÿ“ฉ Letโ€™s talk. Iโ€™m helping brands and logistics providers across SEA reshape their CX, rethink delivery economics, and move beyond outdated gig models.

๐Ÿš€ Drop me a DM, comment below, or reach out via
www.ddc-asia.com โ€” letโ€™s design your future customer experience together.