Craig Wheeler's Career Journey
Explore my 20+ year career, highlighting foundational phases, retail evolution, and Southeast Asia experiences.
My Professional Journey
Explore my 20+ years of diverse expertise, spanning foundational building, retail, digital innovations, and experiences across Indonesia and Southeast Asia.
Always a builder, always customer focused and always with an eye on the bottom line.
Executive Profile
I am a customer centric business builder, looking enough in my career to have covered almost every business activity.
I have enjoyed roles covering the full CXO alphabet (CEO, COO, CFO, CCO, CDO, CTO & CIO).
I am at my best when there is a significant challenge, whether rescuing a floundering business, growing a start ups revenue or driving change (cultural, digital or process).
My approach is always customer first, drive team performance and happiness, deliver ROI, growth and profitability.
✅ At Koltiva I delivered in 6 months of 2025 more than the full sales for 2024, while also launching new services and a fintech solution.
✅ At Shipper I delivered 120% growth, while churning 50% of unprofitable revenue from poor performing business streams and churning 90% of customers to eliminate. I transformed the gross margins to be profitable and launched Aloshop as a ecommerce enabler. I helped Shipper move towards profitability
✅ At Kanmo Group I increased omnichannel revenues by 40x, launched 80 marketplace stores, 13 websites and 2 apps, while driving CLTXV through significant growth using Kanmo Circle loyalty. Additionally drove NPS scores above 70, and delivered ROAS on marketing of above 10.
✅ In Europe I drove growth, improved margins, reduced stocks, delivered lower cost to serve, delivered digital innovation, implement new processes & improved customer experience for more than 10 businesses.
Major Achievements
Career Overview
Insights from over 20 years of diverse professional experience.
Foundation Building
Laying groundwork for future successes in career.
Digital & Retail
Navigating retail transformation through innovative digital strategies.
Indonesia & SEA
Living and learning a new culture away of working.
Career Technical Overview
Over 20 years Technical innovation, delivering change through digitalization.
Craig is an expert Change Manger and has shown an ability to manage major team development while handling multiple projects across a large remit successfully
Hitesh Bharwani - Founder Kanmo
Craig is a dedicated executive with a broad palette of business skills from e-commerce to operations, supply chain to customer service and many more competencies acquired along his diversified and successful career
Joel Palix - Former CEO Feelunique and Clarins
